Platform based travel trade e-learning system is built or can be integrated with the brand’s existing B2B channel to increase visitation and spend as a vital part of the destination marketing strategy. To ensure the destination brand is prominently positioned within the key travel trade distribution eco-system, ITL works with the travel trade industry to develop solid partnerships and to develop innovative travel products and packages that cover all major channel networks i.e., OTAs, airlines, cruise lines, travel UGCs, traditional travel agencies and ground operators, by developing and promoting powerful marketing platforms such as WeChat mini-program and livestream channels. This is especially true during the pandemic, where remote live-streaming proved to be the safest, efficient and most cost-effective way to drive B2B brand awareness and expand agent knowledge regarding the destination. The live-stream provided unique experiences through social e-training and interactive sales components with content focused on culture, eco-tourism and social responsibility.