CASE STUDIES
Market Development
Asia Pacific outbound tourism market is expected to witness double-digit growth over the forecast period (2022 to 2032) with factors such as low proportion of passport holders, hig
China Outbound Market
Key characteristics of the China traveler include the following:1. Digital Savvy: Younger generation travelers do not exclusively use apps to book travel (Ctrip and Fliggy), the
Platform Based Travel Trade e-Learning System
Platform based travel trade e-learning system is built or can be integrated with the brand’s existing B2B channel to increase visitation and spend as a vital part of the destinat
Mobile Payment in Tourism
Digital payments is critical to capturing the Chinese consumer. Between WeChat Pay and Alipay, there are close to 1.5 billion transactions per day! As an industry leading expert wi
Social Commerce
In 2017, a publicly listed global multi-national company wanted to open and develop new business channels to capture the Chinese customer. The company was already well-versed in th
Destination Marketing
In 2019, ITL secured a destination marketing contract for a destination. There were many challenges in the international tourism market with US-China geopolitical tensions and inte
Sports Events & Partnership
ITL provided seamless brand partnership solutions for a publicly listed multinational company’s sponsorship for AT&T PGA Tour at Pebble Beach in 2018 and the European PGA
Integrated Resort Marketing Partnership
ITL provided consolidated cross-marketing partnership solutions to Hong Kong-listed Oshidori International Holdings Limited for development of its massive casino Integrated Resort
Market Research Customer Surveys
ITL conducted Asia outbound market sentiment research surveys through partnership with a major multinational OTA. The surveys were conducted to provide market intelligence on futur
